The same enthusiasm, with a new image.

we have started a rebranding process to give Elfo an image closer to its way of working, being able to reflect the evolution that the company has had in recent years.

09 mar 2020

We are part of an extraordinary world, always updated and constantly evolving, not only from solutions or products point of view but also from an image standpoint. We are a dynamic, young, enterprising and professional company, for this reason, everything that concerns us must reflect who we are. That’s the main reason why we have started a rebranding process to give Elfo an image closer to its way of working, being able to reflect the evolution that the company has had in recent years.

 

The first step was the change of the logo. At first, it might seem a basic operation, but in reality, it represents a delicate moment, an important decision that will condition the image of the company for many years.  In this case, we have chosen a clean, elegant and modern brand; all characteristics that perfectly represent our company. Moreover, we have inserted into the logo the Agile blackboards and its post-it, to include our way of working, our development process and our methodology.

 

In this  look changing process, we could not miss a new site totally renewed, able to tell all the features of Elfo.  It is the right place to deepen the knowledge of our society, to understand its philosophy and organization. Through dedicated pages it is possible to discover which technologies are used for the creation of software, the types of products we offer to our customers, the areas in which the software can be applied and how we use the Agile methodology. Elfo, however, is not just about software. Elfo is about people, who are the real DNA of our company. That’s why we have dedicated a section in the web site, “Life in Company” to describe the initiatives that are carried out in Elfo during the year.

 

A good image is also built through details. We are thinking about creating interesting merchandising products for employees and customers. Not just gadgets, but tools that can be useful, with high quality and eco-sustainable. The green aspect of the company has deep roots and begins with the installation of solar panels that make us independent for about 50% from an energetic standpoint. We have also started a plastic-free path, which has made our coffee breaks much more eco-friendly using ceramic cups. New initiatives and projects will come up this year. We strongly believe that with the right attitude we can make a difference to transform our workplace into a better place.

 

In this rebranding context, we have also given importance to social communication. The desire to improve our activity and allow everyone to know us quickly and easily has brough us to relaunch these channels of communication.

Elfo, over the years, has grown in contents, technologies and processes. It’s time now to do it also from a branding prospective.